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Portland Arts & Technology High School


Fashion Marketing

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Fashion Marketing
 
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Program Description:

Fashion Marketing offers an introduction to the business of fashion. Learn the components of customer service, designing fashion displays, composing effective advertising, basics in fashion design, and garment construction. Students will present seasonal sales promotions and will manage a school store. Students also present a fashion show each year. Students are encouraged to be involved in a national marketing organization called DECA. Students may participate in a hands-on internship and will have the opportunity to intern in a local business, to gain experience and knowledge about the field of fashion merchandising and marketing. 

 

Curriculum:

Year I: World of Fashion Marketing, School Store Operations, Customer Service & Communication, Interpersonal Skills, Economics & Fashion Marketing, Introduction to DECA, Product Development, Promotion

Year II: Market Research, Channel Marketing Management, Pricing & Finance, Management Functions, Internship, Business Plan, Employabiity, Distribution, Purchasing, Inventory Control, Marketing Math

 

Career Opportunities:

Advertising

Visual Merchandising

Store Management

Fashion Buying

Retail Merchandising

Fashion Designer

 

Certifications:

National Retail Federation Customer Service Certificate

 

Brochure:

Fashion Brochure

 

Instructors

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Jane Krasnow
Fashion Marketing

Position: Instructor- Fashion Marketing   Formal Education: B.A  from Rhode  Island College...  more Read more about Jane Krasnow

 
 
 

196 Allen Avenue • Portland, ME 04103 • Phone: (207) 874-8165 • Fax: (207) 874-8170

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